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How to stop over-thinking and start engaging
Confucius said, “Life is really simple, but we insist on making it complicated.”
Engagement fundraising is so darn simple too! You don’t need to over-think it.
Learn.
Just start with a survey and ask your supporters about themselves. Invite them to lean in and tell you about their interests, wants, needs, desires, passions, their life story, how they might want to give, what they might want to fund, who inspired them to give, and so on. In most cases, your supporters are starved for this kind of opportunity. So give it to them. Doing so will make them feel good.
Cultivate.
Then use the information they provide to show ’em that you heard ’em. Prove to them that you listened. That builds trust. Be patient, persistent and consistent. Cultivate the relationship over time by leveraging technology to deliver highly relevant, hyper-personalized, value-oriented engagement experiences for each supporter based on what they said. Don’t try to move them. Instead, enable them to move themselves through the stages of the consideration and decision-making process.
Reach out.
And finally, reach out to those supporters who raise their hands saying they are ready to engage with you on a deeper level so you can facilitate their understanding of how their gifts can help them realize the best versions of themselves.
That’s it. Don’t over-complicate it. Do that!
Related Posts:
>>Is donor qualification more important than donor identification?
>>The 8 core components of Engagement Fundraising and why you desperately need them
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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