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How to stop over-thinking and start engaging

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Confucius said, “Life is really simple, but we insist on making it complicated.”

Engagement fundraising is so darn simple too! You don’t need to over-think it.

Learn.

Just start with a survey and ask your supporters about themselves. Invite them to lean in and tell you about their interests, wants, needs, desires, passions, their life story, how they might want to give, what they might want to fund, who inspired them to give, and so on. In most cases, your supporters are starved for this kind of opportunity. So give it to them. Doing so will make them feel good. 

Cultivate.

Then use the information they provide to show ’em that you heard ’em. Prove to them that you listened. That builds trust. Be patient, persistent and consistent. Cultivate the relationship over time by leveraging technology to deliver highly relevant, hyper-personalized, value-oriented engagement experiences for each supporter based on what they said. Don’t try to move them. Instead, enable them to move themselves through the stages of the consideration and decision-making process.

Reach out.

And finally, reach out to those supporters who raise their hands saying they are ready to engage with you on a deeper level so you can facilitate their understanding of how their gifts can help them realize the best versions of themselves.

That’s it. Don’t over-complicate it. Do that!

Related Posts:

>>Is donor qualification more important than donor identification?
>>The 8 core components of Engagement Fundraising and why you desperately need them

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