Put the proposition in human terms. Imagine two people that you observe on multiple occasions:
Who do you see as more confident and, by extension, more competent? Who are you more likely to trust, work with and invest in? It’s more than obvious, isn’t it? Then, why, in the name of fundraising do we so often default to the self-important, posturing, pathetic persona – be it in person or in prose?
Once again, think about the phrases we use including:
We can’t project competence by demonstrating so little confidence – in ourselves or in our potential partners.
Jim Langley is the president of Langley Innovations. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. Jim has authored numerous books including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, published by Academic Impressions in 2020.
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