Jim Langley

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The Zoology of Fundraising: More Chameleons, Fewer Peacocks

The Education Advisory Board, after analyzing donations to 1,217 major-gift officers at 89 colleges and universities in the United States and Britain, concluded the most… Read More


The Pathway to a Significant Philanthropic Investment is Not Paved With Just “Visits”

A common KPI used to evaluate fundraisers is the number of visits they pay on prospects in their portfolios. It should be replaced by PPIs… Read More


How to Find A Good Advancement Leader: Ask the Right Questions

You’ve had a least one bad boss or worked in at least one depleting advancement operation. Now you’re interviewing for a job and want to… Read More


The Faces of Philanthropy: Are They Changing?

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. It’s interesting because it is from… Read More


The Seven Principles of Advancement Leadership

I recently had the pleasure of orienting a new chief advancement officer who is coming to the position from another field. It provided me the… Read More


What Advancement Must Become: Builders of Communities of Shared Interest

You don’t have to poke too far into most nonprofits’ fundraising results to see significant donor erosion, usually masked by a few large gifts each… Read More


The Key to Better Fundraising Results: Less Training, More Practice

What happens all too often when advancement leaders announce that they’re bringing in an expert to train their staff? Some staff members get their backs… Read More


How Confident Is Your Fundraising Posture?

Put the proposition in human terms.  Imagine two people that you observe on multiple occasions: One seems to be playing a role, the other seems comfortable… Read More


How Stereotyping Wealth Leads to Missed Fundraising Opportunities

When you think about the wealthiest of earners in the U.S., those who fall into the top 0.1 percent, who comes to mind? For most,… Read More


Better Fundraising Begins With Better Terminology

Words matter. They shape our thoughts. Our thoughts shape our actions and influence our decisions. The lexicon of fundraising is full of one-way terms, as… Read More


The Great Resignation: An Advancement Perspective

Okay, so maybe all that talk about millions of people shucking their jobs and living off the grid was overstated. With a few more miles… Read More


Fundraising Success: Leveraging Your Value Propositions

Donors make more personal and practical calculations in their giving decisions than most organizational and advancement leaders recognize. Alumni most likely to give to their alma… Read More


12 Keys to Conducting Effective Donor Interviews

Curiosity is a fundraisers greatest asset. Yet even the most curious must learn to ask questions that yield the most insight into donor motivation and… Read More


The Most Important Lessons Learned by Retail Clothes Stores: With Obvious Parallels to Fundraising

If customers don’t see themselves in what you offer, they won’t come in the store. Those that come in are often “just looking’. If a… Read More


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