Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.
The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Here’s why:
No one uses this word with their family and friends so you shouldn’t use it with your donors… they won’t “get it”
It reminds people about death and nothing scares people away from making planned giving decisions faster than thoughts about death
Dr. Russell James’ research found that it increases the likelihood that donors will never be interested in a planned gift and decreases their interest in considering a planned gift as an option for supporting your mission
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.