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Give Your Supporters the “Awesomeness Coin”

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Awsomeness coinIt’s not just important. It’s essential that you allow donors to feel awesome about themselves. Therefore, you just have to give them the “awesomeness coin.”

Side one: Giving back
People with capacity usually want to give back to society. By providing them with ways to do just that, you’ll be delivering more value to them.

Side two: Paying it forward
Paying it forward makes people feel good too. But it’s a little different than giving back because you don’t have to have a lot of money to do it. People who make planned gifts are paying it forward and they are awesome! Give your supporters opportunities to pay it forward and you’ll be delivering more value to them.

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4 responses to “Give Your Supporters the “Awesomeness Coin””

  1. Scott Park says:

    As usual, an excellent post, Greg. As I was reading it I thought about incorporating your “Awesomeness Coin” with the old concept of a “Round To it”. As all of us who work with donors can attest, we frequently hear, “I plan on supporting your organization with an estate gift, I just haven’t gotten around to it.”
    Wouldn’t it be great if we gave them a “Round To it” which would also be an “Awesomeness Coin”?
    a physical symbol of encouragement to act, as well as a manifestation of thanks from the organization for doing so.
    Now, how do we get these suckers minted?

  2. Scott Park says:

    As usual, an excellent post, Greg. As I was reading it I thought about incorporating your “Awesomeness Coin” with the old concept of a “Round To it”. As all of us who work with donors can attest, we frequently hear, “I plan on supporting your organization with an estate gift, I just haven’t gotten around to it.”
    Wouldn’t it be great if we gave them a “Round To it” which would also be an “Awesomeness Coin”?
    a physical symbol of encouragement to act, as well as a manifestation of thanks from the organization for doing so.
    Now, how do we get these suckers minted?

  3. Emily says:

    Thats so true about “getting around to it”. Very few people want to deal with thinking about their estate and making plans – you have to confront your mortality! I also like the concept of planned giving as “paying it forward” – great approach!

  4. Emily says:

    Thats so true about “getting around to it”. Very few people want to deal with thinking about their estate and making plans – you have to confront your mortality! I also like the concept of planned giving as “paying it forward” – great approach!

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