We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Give Your Supporters the “Awesomeness Coin”
It’s not just important. It’s essential that you allow donors to feel awesome about themselves. Therefore, you just have to give them the “awesomeness coin.”
Side one: Giving back
People with capacity usually want to give back to society. By providing them with ways to do just that, you’ll be delivering more value to them.
Side two: Paying it forward
Paying it forward makes people feel good too. But it’s a little different than giving back because you don’t have to have a lot of money to do it. People who make planned gifts are paying it forward and they are awesome! Give your supporters opportunities to pay it forward and you’ll be delivering more value to them.
LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
As usual, an excellent post, Greg. As I was reading it I thought about incorporating your “Awesomeness Coin” with the old concept of a “Round To it”. As all of us who work with donors can attest, we frequently hear, “I plan on supporting your organization with an estate gift, I just haven’t gotten around to it.”
Wouldn’t it be great if we gave them a “Round To it” which would also be an “Awesomeness Coin”?
a physical symbol of encouragement to act, as well as a manifestation of thanks from the organization for doing so.
Now, how do we get these suckers minted?
Thats so true about “getting around to it”. Very few people want to deal with thinking about their estate and making plans – you have to confront your mortality! I also like the concept of planned giving as “paying it forward” – great approach!
As usual, an excellent post, Greg. As I was reading it I thought about incorporating your “Awesomeness Coin” with the old concept of a “Round To it”. As all of us who work with donors can attest, we frequently hear, “I plan on supporting your organization with an estate gift, I just haven’t gotten around to it.”
Wouldn’t it be great if we gave them a “Round To it” which would also be an “Awesomeness Coin”?
a physical symbol of encouragement to act, as well as a manifestation of thanks from the organization for doing so.
Now, how do we get these suckers minted?
Thats so true about “getting around to it”. Very few people want to deal with thinking about their estate and making plans – you have to confront your mortality! I also like the concept of planned giving as “paying it forward” – great approach!