Login
Over the last decade, I’ve had the privilege of learning from Bill Crouch, the founder of BrightDot and a fundraising expert with decades of experience…. Read More
You don’t raise more money by converting more prospects into donors each year, but by converting more current donors into deeper believers with each passing… Read More
Do you want to know the secret to being a better fundraiser? Segment and tailor your funding requests to your donors’ level of receptivity. Here’s… Read More
It’s amazing how many so-called best practices get fixed and set in place, and then never questioned from that point on. Look up anything about… Read More
It’s so common we don’t even see it any more. We keep putting forward a false proposition – that all we need is money. Money… Read More
Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how… Read More
As a gift officer, do you sometimes feel like your administrators and leaders are directing you to perform fundraising activities that don’t actually seem to… Read More
Low-dollar donor acquisition typically occupies a large share of the fundraising budgets for nonprofits, and a similarly large share of their time and energy in… Read More
Put the right idea in front of the right door in the right way at the right time. The more consistently you do that, the… Read More
Do you know what they don’t teach in fundraising school? The situational realities of fundraising, such as: You’re given a goal far greater than any… Read More
Seemingly random events earlier in our lives actually serve as omens for what we will encounter the rest of our lives. For me, it was… Read More
There are lots of ways to fundraise. All of them can be said to work in some ways but the way you fundraise: Determines the… Read More
If you’ve read our other posts about LinkedIn, you understand that the point of your LinkedIn profile is not to get a job. You have… Read More
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle ahead, one data point stands out far more than any… Read More
If something about fundraising makes you uncomfortable, it isn’t because there’s something wrong with you but because there’s something wrong with the way you’re fundraising,… Read More
A well-placed referral can be the bridge to new partnerships, financial support, and resources. It can elevate your nonprofit from merely surviving to thriving. But… Read More
Gone are the days – or so they should be: Of imagining in splendid isolation what donors should do for us then foisting our brain… Read More
Philanthropic facilitation is as old as human history. It began when two or more people saw a common need or opportunity and resolved to work… Read More
I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their… Read More
The usual methods for identifying and qualifying major donors are costing your organization huge amounts of money if you are relying too much on them…. Read More
You’re always outnumbered. No matter how much fundraising experience and philanthropic wisdom you acquire, you’re always surrounded by completely inexperienced people who assume they know… Read More
What’s your reason for requesting the first meeting with a prospective donor? The ones I hear most often, including the ones used on me, include:… Read More
Funny how we use the word “cultivation” so often but rarely address the preceding step, “planting.” Philanthropic potential is like fertile ground. Figuring out which… Read More
You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
