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No matter how well your major gifts conversation goes, sometimes the prospect still turns down the opportunity to make a transformational gift. The question for… Read More
The narrative arc Story moves through a narrative arc. This includes: Backstory and setting These establish motivation from the main character’s original identity. The inciting… Read More
Why Do Major Gifts Prospects Decide Not To Give? In the vast majority of situations where this happens, the reason is because the fundraiser failed… Read More
What’s it about? Many stories can be good stories. But a good fundraising story must do something specific. It must lead to a gift. This… Read More
A debate has been growing in recent years regarding the practice of offering major donors the option of giving restricted gifts. A restricted gift is… Read More
If you’re in the business of raising money for a cause, some on your staff (or your board) may have probably wondered, “What really leads… Read More
Fundraising is story world Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” Social-emotional story is the engine… Read More
Giving is different from buying Charitable giving comes from “story world.” Effective fundraising story triggers visualization producing social emotion. This is the engine that drives… Read More
You Might Be Wondering Why a Fundraiser Needs to Care About Archetypes. Fundraising is all about storytelling (and story listening). Sometimes a fundraising story will… Read More
Fundraising is not an operation. It’s a conversation. It’s a conversation that can either build or diminish trust. Trust is the cornerstone in the foundation… Read More
Before you think this is another post about how to tell great fundraising stories, read this: This article is not about the elements of how… Read More
After more than a quarter century as a fundraiser and a professor focused on fundraising research, theories, data, and experiments, Dr. Russell James has determined… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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