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Revolutionizing Fundraising by Building a Philanthropic Supply Chain
Donors are looking for a better philanthropic value proposition. They want to know how their dollars will be turned into differences.
Traditional fundraising loses four out of five first-time donors.
They give. Nothing changes. They move on.
Traditional fundraising works best at places that have delivered value and built community but the organizational self-centeredness on which it is based misses many partnership-building opportunities.
Donors say, “Show me the impact.” Fundraisers clamor for more compelling concepts.
Traditional fundraising is a hand-off function, a job delegated to down a sometimes entitled, aloof, detached, smug, or clueless chain of command. “Here’s what we want or need.”
Donors are ducking fundraisers disembodied from the difference-making part of the organization. They want to meet with doers and figure out how more can be done.
The traditional fundraising crutch which too many institutions have leaned on for too long is hemorrhaging donors and sub-optimizing philanthropic potential. It needs to be replaced by a supply chain model that engages the entire organization in the design and delivery of mission-advancing, difference-making initiatives.
The model below suggests how that supply chain model would operate.
Building a Philanthropic Supply Chain
Jim Langley is the president of Langley Innovations. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. Jim has authored numerous books including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities, published by Academic Impressions in 2020.
Related Resources:
- Webinar: 4-Step Process for “Reimagining Fundraising Operations”
- Fundraising Success: Leveraging Your Value Propositions
- Value Propositions in Fundraising: New Study Shows Nonprofit Organizations Can Fall Short in Making the Case to Donate
- FREE Report: Fundraising Climate Change and What You Can Do about It
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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