Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.
His landmark studies (“Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered what elements you should focus on most for effective communications as follows:
Why should you care?
Donors get clues about the emotional intent behind your words from non-verbal sources (such as body language and voice intonation). If your body language and voice intonation are not aligned with your words, donors believe the body language and voice intonation every time. In other words, it won’t matter what you say if you’re slouching, interrupting, or avoiding eye contact. Your non-verbal mistakes will kill your chances of getting major gifts!
What’s the MarketSmart takeaway here?
I think a lot of fundraisers and nonprofit leaders cower from asking for gifts because they don’t know what to say. So, I’m writing this blog post to tell you not to worry so much about what you’re going to say when you finally get to meet that big donor. Instead, to land more major gifts, you should study and practice the following 10 non-verbal mannerisms that can truly improve your face-to-face effectiveness:
2. Mind your manners
3. Exhibit enthusiasm
4. Exude confidence
5. Radiate passion
6. Ooze empathy
7. Express gratitude (especially in your facial expressions)
8. Demonstrate curiosity (with attentiveness)
9. Mirror your donor’s tone, volume, sitting position, and posture
10. Smile again and again and again
Then when you do use words, make sure to use about 1/3 as many as your prospect uses. You were given two ears and one mouth. Use them proportionately.
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