What Do Baby Boomers, Childlessness and Planned Gifts Have in Common?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

What do baby boomers have in common with planned giving marketing
The answer:  A ton of potential revenue for your organization!
My pal Jonathan Gudema has a terrific blog. You should subscribe! Recently he discussed some of my other pal’s findings (Dr. Russell James) from recent research.  Here’s the basic gist of Jonathan’s post and Russell’s findings:
1. Baby boomers are getting older and the so-called “transfer wealth” is approaching very soon.
2. Childlessness increased among members of the baby boomer generation.
 
What does this mean?  Planned gifts will be heading to charities.  Will you get your share?  That depends on how much time, money and effort you invest in planned gift marketing.
Take a look at his post here: http://plannedgivingadvisors.com/2014/03/05/planned-giving-fortune-telling-rates-of-childlessness/
Also, you can see where he got his data by viewing this webinar or downloading the brief eBook synopsis.
 

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