If the quality of your communications with your supporters is high, the question of volume disappears.
– Offer them a chance to feel like a hero in their own life story
– Offer them a chance to be remembered by others
– Offer them a chance to get information that they deeply desire
– Offer them a chance to laugh, cry or feel an emotion they want to feel (usually thanks to a well-told story)
– Offer them a chance to better themselves in some way
– Offer them a chance to improve someone else’s life
– Offer them a chance to make new friends or feel like part of their community
– Offer them a chance to right a wrong
I might be forgetting one or two others but the point is… it ain’t about volume. It’s about quality.
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