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Here’s how fundraising retention rates compare to other industries
Fitness/health clubs – 72.4%
Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD!
Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%
Trade or organizational membership organizations – 85% (also reported in 2012)
Toastmasters (world leader in communication and leadership development – 332,000 members) – 56.7% (reported here)
Costco (in North America) – 91% (reported here)
MarketSmart (software and services firm supporting nonprofit charities)- 96% (reported by me, Greg Warner)
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Nonprofit charities – First (new donor) gifts according to the Fundraising Effectiveness Project
- Under $100 donors – 17% retained
- $100 – $249 donors – 33% retained
- $250 – $999 donors – 64% retained
- $1,000 – $4,999 donors – 57% retained
- $5,000 + – 53% retained
- All new donors – 32% retained
FREE WEBINAR: CRACKING THE CODE FOR DONOR RETENTION
Reccomendations
>> Kiss 8 Of 10 Good-Bye
>> Do You Recognize the 4 Early Warning Signs of Donor Withdrawal?
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