Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among the largest gifts many nonprofits ever receive.
They also improve a donor’s lifetime giving and build a donor’s sense of “family” with the nonprofit(s) they remember in their wills and trusts.
No wonder your competitors are out there trying to capture the hearts (and estate plans) of your supporters.
You can be sure they are:
Your competitors know that planned gifts are golden so they cultivate and thank your donors at every opportunity (and even try to create these opportunities).
What are you doing to keep your donors’ bequests and also get your competitors’?
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I really enjoy reading these brief words of wisdom. Thanks!
Loving the detail in this article– easy to read and absorb, and exposes the real reasons how non-profits are stealing donors from others. Thanks!