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6 "Ins" and "Outs" for Your Planned Gift Marketing in 2015

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

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18 responses to “6 "Ins" and "Outs" for Your Planned Gift Marketing in 2015”

  1. Gary Pratt says:

    These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!

  2. Gary Pratt says:

    These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!

  3. Nice summary of what to do and not do – thanks Greg!

  4. Nice summary of what to do and not do – thanks Greg!

  5. Laura Waller-Miller says:

    Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!

  6. Laura Waller-Miller says:

    Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!

  7. Thank you for posting this. A very good reminder!

  8. Thank you for posting this. A very good reminder!

  9. Wonda says:

    I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.

  10. Wonda says:

    I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.

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