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6 "Ins" and "Outs" for Your Planned Gift Marketing in 2015
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!
You are very welcome Gary. Cheers!!
Nice summary of what to do and not do – thanks Greg!
Happy New Year Betty!!
Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!
Thanks Laura. Happy New Year! We’re excited to partner with you again in 2015!!
Thank you for posting this. A very good reminder!
My pleasure Daniel. Thanks for reading my blog!
I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.
These are all great observations of good and poor marketing. It is helpful that they are also simple and actionable. What a great way of succinctly identifying measurable changes that any charity can put into practice. Thank you!
You are very welcome Gary. Cheers!!
Nice summary of what to do and not do – thanks Greg!
Happy New Year Betty!!
Clear, concise, cogent – – – you couldn’t make it any more plain why most planned giving shops experience such lack luster ROI on marketing – and how easy it is to remedy that!
Thanks Laura. Happy New Year! We’re excited to partner with you again in 2015!!
Thank you for posting this. A very good reminder!
My pleasure Daniel. Thanks for reading my blog!
I like the break down. Some great advice. I would add one more to the list: BE THANKFUL…If at all possible don’t send generic “Thanks.” Find ways to express sincere gratefulness for their specific contribution. This sends the message that not only what they do matters, but THEY matter.