4 Trends That Will Reshape the Nonprofit Landscape

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Business reportsCurt Swindoll, Executive Vice President for Strategy at Pursuant (a fundraising consultancy), outlined 4 trends that will reshape the nonprofit landscape.
Here’s a summary of his premonition.

1. Nonprofits will use advances in technology to engage donors face to face and at every giving level

2. Transitional organizations focused on solving problems and then disbanding will increasingly challenge “permanent” nonprofits

3. Big data will become ubiquitous, and easier to manage and understand

4. Nonprofits will become proactive, rather than reactive, to opportunistic fundraising campaigns

I encourage you to read his entire post here.


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