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  • We Are Not On This List (And We Don’t Care)

    By Greg Warner on April 24, 2014

    George Washington famously said “It’s better to be alone than in bad company.” I agree. Here’s a neat list from chiefmartec.com of 1000 marketing technology firms serving the commercial space. It’s crowded.  In 2007 when I had the idea for MarketSmart I wanted my firm to be on a list like this. Today I’m thrilled that we’re NOT.   Instead we prefer...

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  • Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

    By Greg Warner on April 23, 2014

    Recently a wellknown speaker led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore Maryland. In his presentation he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150000) leaving charitable bequests. But interestingly out of those 150000 charitable estates only 2225 (1.5%) were taxable as a result...

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  • Stay Out of Echo Chambers

    By Greg Warner on April 22, 2014

    Echo chambers are dangerous places. Information ideas and beliefs are amplified and reinforced in echo chambers. The repetition inside these kinds of enclosed systems is deadly to the soul and imagination because different or competing views get drowned out so easily (or are never allowed in). I think too many fundraisers get stuck in echo chambers. They listen to...

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  • Let Them be Happy!

    By Greg Warner on April 18, 2014

    Let’s not forget that all of us must aim to be master facilitators. We need to help people put their money to use in a way that aligns their individual missions with your organization’s mission. If you do that well your donors will be happy. And that’s what it’s all about it. So feel free to print out or...

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  • To Build Trust, Make Sure Your Photos Make Eye Contact With Your Donors

    By Greg Warner on April 17, 2014

    Whether you are sitting facetoface with your supporter or are using a photograph in your marketing campaign make sure you or the person in the photograph look directly at your donor.  

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  • Do You Get Your Marketing Advice From an Attorney?

    By Greg Warner on April 16, 2014

    Before I begin today’s rant I want to point out that I think fundraisers have incredibly difficult jobs.  The challenges are immense.  You have to do so much with so little.  Time and resources are scarce.  Honestly knowing how many directions in which fundraisers get pointed pushed and pulled I don’t know how most of them get their jobs...

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  • Everything You Ever Wanted to Know About Nonprofit Marketing

    By Greg Warner on April 15, 2014

    This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. It’s an “aggregator” of blogs. Check it out and bookmark it if you like the articles.          

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  • The 3 Buckets of Donor Engagement

    By Greg Warner on April 14, 2014

    Author and consultant Susan Howlett says “We spend too much time asking people for money and not enough time engaging people deeply in our work.” Bucket #1 Easy tasks that can be done by anyone Bucket #2 Inviting people into deeper conversations about our work [such as having donors...

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  • Do People Really Give to People?

    By Greg Warner on April 11, 2014

    On page 6 of Penelope Burk’s new book titled DonorCentered Leadership lies a startling little statistic “Among donors who have assigned a bequest in their wills only 4% say they were influenced to do so by a representative of the recipient charity” 4%? In other words 96% of donors were NOT influenced by a representative of the recipient charity?

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  • Stop Fishing. Start Engaging.

    By Greg Warner on April 10, 2014

    Remember the old days? You’d cold call a donor to set up a meeting at breakfast lunch or dinner by saying “I’d like to update you on…” this or that. Oops!  I think that’s still going on in fundraising isn’t it? I call those meetings “fishing expeditions”. I also call them “tremendous time sucks”! There IS a better way....

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