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  • Want the best of Smartideas for free?

    By marketsmart on August 24, 2016
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    I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a superconcise book of my best blog posts. So they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. Then they separated them into three major categories:...

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  • Show some donor appreciation!

    By marketsmart on August 22, 2016
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    Before I give you the secret and how it applies to your fundraising efforts you should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They...

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  • What a terrific advertisement!

    By marketsmart on August 19, 2016
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    I really can’t say it any better than this ad thanks to LegacyVoice a legacy administration and marketing firm based in the UK. Folks it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos! Tweet this!

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  • Why fundraisers should take some lessons from stockbrokers

    By marketsmart on August 17, 2016
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    In March of this year I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor investment advice Bad service Poor communications Also it said “People die move away divorce. Some leave because ‘It’s not a good fit’.”   All that sounded familiar. Major donors...

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  • 5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

    By marketsmart on August 12, 2016
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    My pal (Tricia Benson) used to work at Human Rights Campaign. During her tenure we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. Now she’s at the Cystic Fibrosis Foundation — A wonderful organization! Anyway we had breakfast together recently and...

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  • How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

    By marketsmart on August 10, 2016
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    Recently my friends at Veritus Group (led by two industry icons— Richard Perry and Jeff Schreifels) determined the following: – Organizations WITHOUT a midlevel giving program migrate only .2%1.2% of their donors to major gifts – Organizations WITH a midlevel giving program migrate 3%3.5% of their donors to major gifts   Use this worksheet to see what that means for...

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  • The top 10 reasons why your donor outreach fails

    By marketsmart on August 8, 2016
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    #10. It’s boring #9. It’s impersonal #8. It’s irrelevant #7. It lacks emotion #6. It’s confusing #5. It fails to tell the donor what you want them to do #4. It fails to prove “what’s in it for them” #3. It fails to provide a way for the donor to respond to someone directly #2. It fails to make the...

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  • Why nonprofit budgets should be developed in alignment with strategies

    By marketsmart on August 5, 2016
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    One of our clients achieved extraordinary results last year. They generated more leads for planned gifts and uncovered more previously undisclosed legacy gifts than ever before (74!). Unfortunately their marketing budget for the following year was reduced by 50%. Why? Because not enough people died last year. Yep. You read that correctly. Here’s what happened: The organization received 50%...

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  • Focus!

    By marketsmart on August 3, 2016
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    Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report we now know that the United States continues to be the most charitable nation on the planet.  America’s individuals estates foundations and corporations gave $373.3 billion dollars to charities last year. Almost 80% of that dollar amount came from individuals (including bequests). So why then do so many fundraisers focus so...

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  • Why you should ignore Pokemon Go

    By marketsmart on August 1, 2016
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    Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO NOT chase it! Instead redirect the time you might invest in Pokemon Go and instead “go” see half a dozen very important major donors “go” visit your wealthiest legacy society members and “go” reshuffle...

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