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  • 3 major donor myths broken by Andrew Olsen

    By marketsmart on February 27, 2017
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    Andrew Olsen knows a thing or two about direct marketing. On his blog he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online Myth #2: Your best donors will freak out if you contact them multiple times within...

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  • Count legacy gift dollars, not promises

    By Greg Warner on February 24, 2017
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    The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score it’s whether you win the game. Counting Legacy Society members is counting points. It’s good but it should not be your primary focus. Yet unfortunately way too many nonprofits (leaders and staff) focus mostly on getting...

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  • 19 reasons why nonprofit donor surveys are awesome

    By Greg Warner on February 22, 2017
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    Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission how their life story entwines with your mission and why they give They give your supporters an opportunity to have a dialogue with you and your brand They help you generate highly qualified leads for major gifts...

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  • Two steps to make the best of donor-advised funds

    By Greg Warner on February 20, 2017
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    1. Uncover who among your supporters has a donor advised fund. Just ask them the very simple question: Do you have a donor advised fund? 2. Cultivate relationships with your supporters who have DAFs. Do the following: Highlight the fact that they told you they have one. Show ’em that you know ’em. Give them information that will inspire them...

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  • Why the only thing to fear is fear itself.

    By Greg Warner on February 17, 2017
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    I think nonprofits need to be more real. More genuine. Less formal. And less afraid of being real and genuine (Tweet this!). Charity : Water a nonprofit founded just 9 years ago (in 2006) raised more than $43 million in 2014. Growth like that is nothing short of explosive. And I think one of the reasons why they know how...

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  • NEWS FLASH: Most of your supporters don’t really want to be in your legacy society

    By Greg Warner on February 15, 2017
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    But oddly that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions.  The next most popular offer is a pin. I think these offers are pretty lame. Most of your supporters don’t really want to be in your legacy society. And they didn’t leave your organization in their will to get...

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  • HELP! Please….

    By Greg Warner on February 13, 2017
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    I really need your help. I funded a study to help you. Basically we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject. So I enlisted Melissa Brown to lead the charge in partnership with the Association of Philanthropic Counsel and me. Together we created some questions...

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  • Your donors want to find meaning in their lives. But are you helping them?

    By Greg Warner on February 8, 2017
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    Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And of course value is in the eye of the beholder (the donor’s eyes). But what I haven’t included much in my list of “feel goods” is...

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  • Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

    By Greg Warner on February 6, 2017
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    The following is a guest post thanks to my friend T.J. McGovern Owner/Principal at McGovern Consulting Group (McG).   Here is a teaching story I usually share (with a tip of the hat to Tom Suddes): A lioness can actually capture kill and eat a field mouse. However it turns out that the energy burned doing that is greater than the...

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  • What Fundraisers Can Learn From Restaurants and Waiters

    By Greg Warner on February 3, 2017
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    People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s something you are supposed to do) 2. Reciprocity (in exchange for something of value – service) 3. Appreciation (recognition that the service was good) 4. Sympathy 5. Empathy Etc. But what else can we...

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