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  • How to get great fundraising advice without reading an entire book

    By Greg Warner on August 26, 2015
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    I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because I like the titles and I truly want to read the books. But unfortunately I don’t have enough time. Here’s a trick I learned that helps me get great fundraising advice without reading an entire book: I go to...

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  • 6 best practices for delivering progress reports to your major gift and legacy supporters

    By Greg Warner on August 24, 2015
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    Tony Robbins author of Money: Master the Game discussed ‘How Progress Equals Happiness‘ earlier this year on Oprah’s digital webshow – #OWNSHOW. So true! Your supporters want to see what you’ve done with their money. If you share that information with them they’ll give you more gifts. Here are my 5 best practices for delivering fundraising progress reports: 1. What’s...

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  • 24 amazing benchmark reports on fundraising all in one place

    By Greg Warner on August 21, 2015
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    If you’re like me you like to noodle data and scratch your head a lot. I’ve done so much headscratching that my hair is almost gone! Anyway I stumbled on this link that houses 24 benchmark reports on fundraising. It’s really useful to have all of this information in one place (although you have to fill out forms to...

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  • 8 posts that will help you develop a solid planned gift marketing strategy

    By Greg Warner on August 17, 2015
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    Here’s a sort of “Greatest Hits” list. Each post containing outstanding tips that will help you develop a solid planned gift marketing strategy. Read these 8 blog posts and you should have all you need to decide where you want to go and how you want to get there. First take a look at 7 planned gift marketing strategies for a...

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  • 15 telephone call don’t’s for major and legacy gift fundraisers

    By Greg Warner on August 14, 2015
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    Two days ago I outlined my “do’s“. Today here are my “don’t’s”. Both can be found here on this cheatsheet. 15 Don’t’s Be disingenuous. For instance don’t apologize for calling. You’re not sorry and your prospect knows you it. Similarly don’t lie about anything. You will be found out. If you don’t know the answer to a question be...

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  • 15 telephone call do’s for major and legacy gift fundraisers

    By Greg Warner on August 12, 2015
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    15 Do’s Be straightforward. Identify the reason(s) for your call. Ask great openended questions that encourage dialogue and show that you are sincerely interested and care about that particular person. Listen. Your supporters want to be heard. If you do it right they’ll talk at least twice as much as you. Hopefully more. Your mission is worthy so smile and...

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  • Know anyone needing a pick-me-up?

    By Greg Warner on August 10, 2015
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    Being a fundraiser is a darn tough job! In January of 2013 the Chronicle of Philanthropy reported that “One in three executives is at best lukewarm about the person now holding the top development job.” They continued by providing the following bulletpoints. This data is based on findings from a national survey which gathered data from more than 2700 development directors and charity...

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  • Why mistakes are awesome and what to do about them

    By Greg Warner on August 7, 2015
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    I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles become tense. You think to yourself – “This sucks!” But what you really should be thinking is “This is a terrific opportunity to make things right and build a deeper relationship with a supporter...

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  • Should you create a separate Facebook page for major (and/or planned) gifts?

    By Greg Warner on August 5, 2015
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    In most cases I don’t recommend doing so. Instead I think you should piggyback on your organization’s existing social media. They’ve already got the “likes”. Why try to start something from scratch? It’s too hard and you’ll be competing with your pals in the Social Media Department who can spend all day working on building their Facebook community. By...

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  • Why the only thing to fear is fear itself.

    By Greg Warner on August 3, 2015
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    I think nonprofits need to be more real. More genuine. Less formal. And less afraid of being real and genuine. Charity : Water a nonprofit founded just 9 years ago (in 2006) raised more than $43 million in 2014. Growth like that is nothing short of explosive. And I think one of the reasons why they know how to motivate...

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