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  • How to End Your Obsession With Direct Mail (and Why)

    By Greg Warner on July 21, 2014
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    Love!  Ahh…. love.  Is there anything better than love?  Love is great.  But when it goes too far and becomes an obsession there’s a problem.   Recently someone overenthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits. I’m not against direct mail. In fact I love direct mail too. But the obsession has to...

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  • Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

    By Greg Warner on July 18, 2014
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    Promoting planned giving doesn’t have to be expensive. If you have traffic on your website you have a chance to promote planned giving for pennies per click. Try retargeting ads!   What is retargeting? Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours. For instance...

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  • Thanks for the Legacy Gift…Here’s a Pin!

    By Greg Warner on July 17, 2014
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    Do you give out pins?   When I informed a nonprofit about my legacy gift intention all I really got was a pin.   “Whoopie!” I thought to myself.   Pins are not a bad idea. The problem is that too many organizations send out pins and that’s all. Yesterday one of my clients brilliantly reminded his boss that “the...

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  • Blackbaud’s Simple Formula for Change

    By Greg Warner on July 15, 2014
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    Here’s a neat graphic from Blackbaud’s Idea Lab. The question is:  Are you an agent of change?        LIKE THIS BLOG POST?  PLEASE SHARE IT AND/OR SUBSCRIBE  

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  • It’s Time to Kill “Cultivation”

    By Greg Warner on July 11, 2014
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    I only use the word “cultivation” for fundraising because I want to ensure that fundraisers understand what I’m talking about. But you should know that I do so begrudgingly. I think that word just doesn’t fit. Come on… we’re not cultivating plants soil or microbes! We’re nurturing relationships with human beings! According to Wikipedia cultivation may refer to: Horticulture the cultivation of...

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  • First It Was Disabled Veterans … Now It’s The Red Cross?

    By Greg Warner on July 10, 2014
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    Last week the New York State Attorney General’s Office won a $25 million settlement stemming from an investigation of fundraising abuses by the Disabled Veterans National Foundation and it’s direct mail vendors.   Now the same Attorney General’s Office is asking the American Red Cross to be honest about how it raised and spent nearly $300 million in donations after...

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  • Is Populist Fundraising for You?

    By Greg Warner on July 8, 2014
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    Some fundraisers and vendors of fundraisers will say that all donors and supporters deserve the same treatment. They call for social fundraising. They tell you to expand the bottom of the pyramid. They say that fundraising is evolving from big donors to big networks. They tell you to be nice to everybody. They say that marketing to the top...

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  • Your Supporters Deserve Your Best

    By Greg Warner on July 1, 2014
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    I’m angry and I’m not kidding. Bad apples can spoil the bunch.   Yesterday fundraisers received a wakeup call. Quadriga Art the selfproclaimed 70yearold global leader in direct marketing and creative services for nonprofit organizations and fundraising agencies was fined nearly $25 million by the New York State Attorney General’s office.   CNN led a threeyear investigation into Quadriga...

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  • How to Ensure That Your Legacy Gift Supporters Don’t Take You Out of Their Estate Plans

    By Greg Warner on June 30, 2014
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    There must be thousands of ways to practice Engagement Fundraising. Here’s one that’s really fabulous because it zerosin on an audience that will deliver a tremendous return on your investment— current legacy society members who are still alive.   The United States Holocaust Memorial Museum located in Washington D.C. invited their Legacy of Light Guardians (their legacy society) to be...

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  • Menus for Gifts

    By Greg Warner on June 26, 2014
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    Red Bull Theater in New York City really got it right when they developed an outstanding themed event that included a menu to make it easy for their major donors to support their passion for great plays. Want to help get a new play going?  Choose the Slow Cooker for $500.  Or underwrite an entire play for $100000! Here...

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