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  • Why your wealthy donors love donor advised funds and why you should care

    By marketsmart on April 24, 2017
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    Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here. Instead I want to point out why they work why your donors love them and why you should care— NOW!...

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  • Why go to Amazon when you can get it here for free?

    By Greg Warner on April 21, 2017
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    Each year my amazing staff grab the best most popular blog posts from the prior year to create a book for our readers.  At last the digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!) Common...

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  • The 4 levels of donor commitment according to Mal Warwick

    By Greg Warner on April 19, 2017
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    For those of you who are new to the field Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals he outlined the 4 levels of donor commitment. Here they are: The Tourist – No commitment: These folks are not likely to give you money but they do...

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  • 14 things you must know about your donors to win major gifts (including planned gifts)

    By Greg Warner on April 17, 2017
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    Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey): 1 Why do they care about your nonprofit’s mission? 2 What programs interest them and why? 3 Who and/or what influenced them to care about your nonprofit’s mission? 4 Do they...

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  • Do we really need science to help us raise more money?

    By Greg Warner on April 14, 2017
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    Thanks to scientific research we now know conclusively that giving to others makes us feel good about ourselves which in turn makes us happy. But did we really need science to confirm what so many already knew?   Abraham Lincoln famously said “When I do good I feel good; when I do bad I feel bad; and that’s my...

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  • If you don’t read this right now, you’ll miss out!

    By Greg Warner on April 12, 2017
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    After reading that headline did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like when scarcity is employed in marketing. Perceived scarcity generates demand because we are hardwired to be loss averse. In other words we always want what we can’t have and we are motivated by the...

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  • See what happens when donors and board members switch a few words

    By Greg Warner on April 10, 2017
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    One day a long time ago I was in a board meeting talking about raising money and a member said the following: “The only time I would feel comfortable asking for a donation is when I know the person very well and I know that we’re on the same page.”   Shortly after that meeting I heard a major...

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  • Why you don’t need to update your planned giving web pages as much as you might think

    By Greg Warner on April 7, 2017
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    A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using...

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  • Why people WON’T give you money

    By Greg Warner on April 5, 2017
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    Today instead of talking about what makes people give let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere in your mailbox your email in magazines billboards just all over the place. There are 8 major things some fundraisers do that impede fundraising success. The funny thing about these points is...

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  • Do you know the names of your donor’s influencers?

    By Greg Warner on April 3, 2017
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    Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be overcome successes and failures good times and heartaches help we received from others and times we provided assistance. When people think about giving they often start by visualizing their own autobiography. They think about...

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