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  • 3 amazing quotes from major donors

    By Greg Warner on May 28, 2015
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    “I walk over to my desk take out my pen and get ready to sign a check for an important program. It’s a great thrill! It means that I’ve done something that is important. There’s great joy in my giving. It’s thrilling. It’s exhilarating. It’s important to be a part of sharing. It is my love. It is my...

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  • 11 props you can use to raise more money at face-to-face meetings

    By Greg Warner on May 25, 2015
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    Your annual report (only if it has good pictures stories about impact and financials that show responsible use of funds) A copy of your newsletter (only if it has good pictures and stories about impact that help the donor feel like a hero) Photos of projects or beneficiaries (be sure you can tell a story about each photo) Videos (easily...

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  • 4 reasons why you should spend less time telling donor stories and more time getting your supporters to tell you their life stories

    By Greg Warner on May 22, 2015
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    I bet you already know that each and every one of your supporters has a unique reason why they first got involved with your organization— their story.   But you probably don’t know each of their stories. And you probably haven’t asked each of them to tell you their story. Here’s why you should:   Several researchers have concluded...

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  • Everything you need is already in your database

    By Greg Warner on May 20, 2015
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    In the late 1800’s a motivational speaker gave a speech over 6000 times.  His name was Russell Conwell and his traveling lecture was titled Acres of Diamonds.  He later became the founder and first President of Temple University. It’s an awesome speech. But it’s kind of long. So I’ll summarize it for you by saying that you have acres...

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  • The number one reason why people give is not what you think

    By Greg Warner on May 17, 2015
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    You may have heard that the reason why people give is because they were asked. For many years this saying has motivated fundraisers to get out there and “make the ask”. And to a certain extent they are right. Calls to action are essential for marketing effectiveness. After all if you don’t ask you won’t get. But this is NOT REALLY the reason...

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  • Believe in “The Fantastic Four” if you want to market planned gifts the right way

    By Greg Warner on May 15, 2015
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    When it comes to marketing planned gifts always remember that you want your supporters to think about how they can find meaning in their lives by leaving a gift to your charity.    Here are “The Fantastic Four”— Four ways to help your supporters get past the avoidance response that usually gets triggered when they receive endoflife messages. These are also known as...

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  • 3 powerful planned giving quotes from famous and not-so-famous people

    By Greg Warner on May 13, 2015
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    “Even if I knew that tomorrow the world would go to pieces I would still plant my apple tree.” – Martin Luther “A man has made at least a start on discovering the meaning of human life when he plants shade trees under which...

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  • MarketSmart was in the Washington Post last weekend

    By Greg Warner on May 11, 2015
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    Last weekend’s Sunday paper (business section) included a nice little story about MarketSmart and our recent growth spurt.      

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  • Why silence is golden

    By Greg Warner on May 7, 2015
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    A couple of decades or so ago I was fresh out of school selling advertising space for a local newspaper.  A retailer asked me to write up a proposal and visit him.  I laid the proposal in front of him and started explaining how the ad campaign I developed would increase sales for his business. He kept his eyes focused...

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  • 9 questions to help you determine if your results are good

    By Greg Warner on May 6, 2015
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    Sometimes we don’t want to look at the results of our marketing efforts.  Facing them isn’t easy. Especially if they stink. But I hope you will because you can’t improve upon that which you do not measure.   If you’re up to the task here are 9 questions you should ask yourself to determine if your planned gift marketing results are...

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