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  • The top 10 signs that it’s time to fire your employer

    By marketsmart on September 23, 2016
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    Most people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not why? Does your organization stink? Let’s face it some nonprofits just aren’t worth it. They’re screwed up. They need to be fired— by you! Here are the biggest reasons...

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  • 5 things great nonprofits do (according to Veritus Group)

    By marketsmart on September 21, 2016
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    Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom: 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way! They build robust and very strategic fundraising programs! They have high overhead and don’t apologize for it! Instead...

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  • How NOT to write a letter to your supporter community

    By marketsmart on September 19, 2016
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      Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but in my humble opinion they failed miserably.    Although this letter is meant for the “community” (nondonors and donors) this is NOT how you should ever address people.   Here’s why: It’s boring It lacks emotion It fails to...

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  • 7 captivating ways to build trust so your fundraising efforts work better

    By marketsmart on September 16, 2016
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    Trust leads to commitment. Then it leads to retention loyalty major gifts and planned gifts.   Here are 7 ways to build trust so your fundraising efforts work better:   1. Make sure your mission is clear so people will know what you do with their money 2. Be “real” transparent open and honest about your organization’s efforts (both the successes and...

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  • Are face-to-face meetings with donors overrated?

    By marketsmart on September 14, 2016
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    When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get facetoface with a prospect. That was back in 1988 and I’d agree that back then it was true. But today almost 30 years later I think facetoface meetings for most situations might be overrated. I don’t...

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  • What to do with wealth screened data that’s “sitting on the shelf” unused

    By marketsmart on September 12, 2016
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    Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who among your donors has the capacity to give more. But here’s what fundraisers tell me they felt once they got the wealth screened data: They felt that they got too much data The data was...

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  • “Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

    By marketsmart on September 9, 2016
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    If you want to know how to communicate with your donors I strongly recommend you listen to whatever Jeff Brooks says. Jeff is the Creative Director at TrueSense Marketing the company “that believes in heroes.” He is also the author of the Future Fundraising Blog some terrific books and he hosts the Fundraising is Beautiful Podcast (with my friend Steven...

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  • Donor Psychology: Do you know what really makes your supporters feel good?

    By marketsmart on September 7, 2016
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    Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know I know. In the books and webinars they’ll say “It’s all about proving impact and results.” Others will say “It’s all about relationships.” And yet many more will say “It’s all about the mission.” But I’m here to say...

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  • 35 amazing ways to engage and involve your donors and supporters

    By marketsmart on September 2, 2016
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    If you’re stuck wondering how to involve your supporters with your mission look no further. Here are 35 ideas from a stream of my consciousness. 1. Surveys 2. Quizzes 3. Invitations to join a board or committee 4. Games 5. Polls 6. Videos 7. Advocacy or activism opportunities 8. Podcasts 9. Testimonials 10. Online chat tools 11. Webinars 12....

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  • Even fundraisers can “get schooled” by a 4th-grade teacher

    By marketsmart on August 29, 2016
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    These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional Be innovative Deliver more value than is expected of you Use new media channels Deliver content that is entertaining and provides value Make your donors (or in this case… 4th grade students) feel good...

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