• Let Them be Happy!

    By Greg Warner on April 18, 2014

    Let’s not forget that all of us must aim to be master facilitators. We need to help people put their money to use in a way that aligns their individual missions with your organization’s mission. If you do that well your donors will be happy. And that’s what it’s all about it. So feel free to print out or...

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  • To Build Trust, Make Sure Your Photos Make Eye Contact With Your Donors

    By Greg Warner on April 17, 2014

    Whether you are sitting facetoface with your supporter or are using a photograph in your marketing campaign make sure you or the person in the photograph look directly at your donor.  

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  • Do You Get Your Marketing Advice From an Attorney?

    By Greg Warner on April 16, 2014

    Before I begin today’s rant I want to point out that I think fundraisers have incredibly difficult jobs.  The challenges are immense.  You have to do so much with so little.  Time and resources are scarce.  Honestly knowing how many directions in which fundraisers get pointed pushed and pulled I don’t know how most of them get their jobs...

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  • Everything You Ever Wanted to Know About Nonprofit Marketing

    By Greg Warner on April 15, 2014

    This is a pretty good place to go if you like to read about nonprofit marketing and fundraising. It’s an “aggregator” of blogs. Check it out and bookmark it if you like the articles.          

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  • The 3 Buckets of Donor Engagement

    By Greg Warner on April 14, 2014

    Author and consultant Susan Howlett says “We spend too much time asking people for money and not enough time engaging people deeply in our work.” Bucket #1 Easy tasks that can be done by anyone Bucket #2 Inviting people into deeper conversations about our work [such as having donors...

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  • Do People Really Give to People?

    By Greg Warner on April 11, 2014

    On page 6 of Penelope Burk’s new book titled DonorCentered Leadership lies a startling little statistic “Among donors who have assigned a bequest in their wills only 4% say they were influenced to do so by a representative of the recipient charity” 4%? In other words 96% of donors were NOT influenced by a representative of the recipient charity?

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  • Stop Fishing. Start Engaging.

    By Greg Warner on April 10, 2014

    Remember the old days? You’d cold call a donor to set up a meeting at breakfast lunch or dinner by saying “I’d like to update you on…” this or that. Oops!  I think that’s still going on in fundraising isn’t it? I call those meetings “fishing expeditions”. I also call them “tremendous time sucks”! There IS a better way....

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  • You Cannot Outsource You!

    By Greg Warner on April 9, 2014

    In our group on LinkedIn (Smart Major Gift Marketers) someone was looking for heartfelt personal examples of major donor acknowledgement letters.  I responded by providing a link to Lisa Sargent’s sample letters found on the SOFII site ( Then a very wise man Jay Goulart (of NewSci LLC) made the following comment: “There is no way to cut and...

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  • What Planned Giving Metrics You Should Measure Instead of Legacy Commitments

    By Greg Warner on April 8, 2014

    Many legacy commitments never actually turn into gifts. So measuring which planned giving metrics will be more helpful and accurate instead of “proof” of legacy gifts? 1 Awareness/Activity – If you can determine that your donors supporters fans etc. are aware of the option to leave a legacy… that’s huge! And you can measure that by monitoring engagement activity!...

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  • If You Like This Blog… Would You Please Share It?

    By Greg Warner on April 4, 2014

    Ok.  I admit it. This is a promotional post. I’m trying to grow my blog list. I think the information is pretty dandy. Do you? If you agree please share and promote the link to SmartIdeas to one two 10 or 20 of you bestest friends. Who knows they might be really glad you did!  

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