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  • The Top 7 reasons why philanthropists quit Boards

    By marketsmart on April 29, 2016
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    They were asked to join the Board only so the organization could use their name. Then they weren’t given anything to do. They had no real influence or decisionmaking power. They found others on the Board were too talkative wasted time and/or dominated the meetings. They were subjected to too many dog and pony shows from staff. They weren’t...

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  • What to do when several in-house departments are fighting over who should ask a big donor for the next gift

    By marketsmart on April 27, 2016
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    First a quick story: I once heard a story about a University that was getting ready for a big campaign. Not surprisingly several fundraisers at the University had one particular major philanthropist (who had given previously) on their target list for support of several different areas of the University.   “Uh oh!” they wondered. “Who gets to ask her...

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  • 9 reasons why it’s time to uncover philanthropic mindsets

    By marketsmart on April 25, 2016
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    I think organizations should do whatever it takes to uncover philanthropic mindsets because: 1. Philanthropists have an unparalleled passion for an organization’s mission.   2. Philanthropists want to right wrongs and transform the world in a way that speaks to them emotionally and intellectually.   3. Philanthropists want to make a serious impact.   4. Philanthropists want to find partnerships with...

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  • 3 simple steps to conduct predictive analytics on a shoestring budget

    By marketsmart on April 22, 2016
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    Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. It’s powerful. In fact if you are considering this avenue I highly recommend my friends at Blackbaud Target Analytics (Katherine Swank and Lawrence Henze). They are both experts in the field. But most organizations can’t afford...

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  • Serious major gift marketing is not for populists. Planned gift marketing is.

    By marketsmart on April 18, 2016
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    I like populism because it gives regular people control over their government.  But populism has no place in major gift marketing. To generate more major gifts you cannot be a populist. You must engage the wealthy— those with the capacity to make a tremendous impact. Alternatively populism is the backbone of planned gift marketing. Planned gifts can come from anyone. Thirtythree...

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  • How to determine whether or not you should fire your planned gift marketing vendor

    By Greg Warner on April 13, 2016
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    If you’re concerned that you might be getting marketing advice from a firm that’s behind the times ask yourself the following questions:  Do they use the word “bequest” in their donor communications? That’s the single best way to TURN OFF a prospect. Do they get giddy about open rates of emails not realizing that they really don’t matter? Do they hide...

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  • If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

    By Greg Warner on April 11, 2016
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    There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day.   The question shouldn’t be about whether it is dead or not. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good...

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  • I’m so proud of our Glassdoor. Are you proud of yours?

    By Greg Warner on April 8, 2016
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    “You can succeed best and quickest by helping others succeed.”   – Napoleon Hill I have always loved that quote. But I never knew it would get so deeply engrained in my DNA until now. Thanks to Glassdoor.com it’s been repeated back to me by those who have taken the time to write on MarketSmart’s Glassdoor.   If you aren’t familiar...

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  • Why reciprocity must be an essential tool in your fundraising toolbox

    By marketsmart on April 6, 2016
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    Every single human being in every single society on earth subscribes to an unspoken rule when it comes to reciprocation as follows: If someone does something for you you ought to repay them in kind. This has been baked into each of our minds as a survival mechanism because cooperation generally helps us stay alive.   You can and should use...

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  • How to get tremendous satisfaction from satisfaction

    By marketsmart on April 4, 2016
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    You can actually get more job satisfaction by satisfying the wants needs and desires of your donors board members volunteers and supporters. If you learn how to truly satisfy their needs you will be tremendously satisfied too.   How do you do this? Listen to them. Gather feedback from them. Survey them. Analyze their feedback. And respond to them by...

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