Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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If you can ask for likes on Facebook, you can ask for legacy gifts everywhere

It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements: “Like… Read More

What to do if your web master won’t promote planned giving on your website…

Don’t fight the power.  If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main… Read More

49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this… Read More

What's missing from most planned giving websites

Here’s my list of top things missing from most planned giving websites: 1- Phone number – It’s amazing that people forget this but they do! … Read More

What's wrong with the words on planned giving websites?

Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words.  It… Read More

Postcards get one more breathe of life for direct mail marketing

Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year long? While postcards are a… Read More

Direct mail still has a place in marketing

Although direct mail requires printing and postage, I have to say that… if it’s done right… it’s still one of the most effective marketing media… Read More

Is your email signature helping or hurting your marketing efforts?

Why wouldn’t you create a great email signature? Don’t forget about your email signature (the space at the end of the emails you send out)…. Read More

Get more bang for your direct mail buck

Add relevance and a personalized URL Yes, I’m talking about personalization.  Direct mail works best when it is relevant. So we recommend you send targeted… Read More

Have you used Slideshare yet? is less well known than Facebook or Twitter but it’s a neat free tool for promoting your PowerPoint presentations and building your credibility. Plus… Read More

Is your bequest language easy to find?

Try this.  Google “planned giving”.  Then go to 3 organization’s websites and try to find the bequest language a donor would need to include in… Read More

Is your website your most effective marketing tool?

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More

Why some planned giving departments are missing out on bequests.

A friend of mine went to a really large public university.  He heard about our SmartGiftmaker and told me I should call someone at his… Read More

3 simple ways to get prospects to CALL YOU.

These days there’s a lot of talk about how you should use your website as a marketing machine.  …A lot of talk about search engine… Read More

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