Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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What is 3-to-1 Major Gift Fundraising?

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with… Read More


If you're asking yourself whether or not direct mail is dead, then you're asking the wrong question

There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day.  … Read More


3 new phrases/concepts engagement fundraisers need to know

If you’ve been reading this blog for a while, you know that I coined the phrase “engagement fundraising” in 2013. Here’s my first rant on… Read More


Why go to Amazon when you can get it here for free?

Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers.  At last, the… Read More


Do you have a 'commendation mindset'?

Mark Twain once said, “I can live for two months on a good compliment.” I recently saw that quote and it got me thinking that… Read More


Why the difference between “we” and “they” is so tremendous?

First, a really quick story. I was flying home from a speaking engagement last week when I found myself sitting next to a very sweet,… Read More


9 reasons why it’s time to uncover philanthropic mindsets

I think organizations should do whatever it takes to uncover philanthropic mindsets because: 1. Philanthropists have an unparalleled passion for an organization’s mission.   2. Philanthropists want… Read More


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