Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Why fundraisers should take some lessons from stockbrokers

I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More


Introducing the "FOUR SELFs" of Engagement Fundraising

When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about… Read More


What to do about planned gift marketing when you don't know what to do…

New subscribers to my blog get a survey asking them what topics they’d like to see me cover.  You can send me requests too at… Read More


Can changing your words help you raise more money?

Here are some of the most powerful words used frequently in advertising: finally suddenly now FREE SALE NEW announcing introducing improved amazing sensational remarkable fantastic… Read More


What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Here’s why: They’re expensive (since time is the same as money)…. Read More


Reinvent your legacy society to become a stewardship society instead

I’ve always been a bit baffled by Legacy Societies. Here’s why: Oddly, many nonprofits try very hard to get people to “join.” Yet, the benefits of joining kinda’… Read More


Why a single tambourine is annoying and what you can do about it

Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence. But when it’s… Read More


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