Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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If you can ask for likes on Facebook, you can ask for legacy gifts everywhere

It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements: “Like… Read More


Are planned giving prospects on the Internet?

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some… Read More


9 reasons to QUIT SOCIAL MEDIA from Erik Graf

In his recent post on The Social Graf, Erik Sass punches social media in the face a bit.  There are some interesting thoughts here although… Read More


What's wrong with the words on planned giving websites?

Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words.  It… Read More


Why you should add video to your website.

Moving pictures and words are unbelievably powerful when combined together. That’s why television was the most powerful medium for so long. Videos are easy to… Read More


7 new rules for marketing (including planned giving marketing).

Let’s face it. Marketing has changed. The old rules don’t work today and the Internet has proven to be a powerful marketing tool. Although many… Read More


Direct mail drives online interactions?

According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More


So how effective is inbound internet lead generation?… Really!

I love Marketing Sherpa.  They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I… Read More


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