Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

Why Organizations That Institute the Greatest Demands for Accountability Perform So Poorly

For the most part, everyone agrees that metrics are good. Accountability is good – even for major gift officers. Generally speaking, measuring what you do… Read More

Don’t Just “Find” Donors; Build Relationships for Lasting Impact

“Where do we find donors?” I’m asked that question quite a bit. To begin, let’s make sure we check all assumptions at the door. Donors… Read More

31 Donor Discovery Strategies That Sincerely Engage Wealthy Supporters

Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work so well. And more often than not, the people they… Read More

Revolutionize Fundraising: Let’s Stop Making it Uncomfortable

If something about fundraising makes you uncomfortable, it isn’t because there’s something wrong with you but because there’s something wrong with the way you’re fundraising,… Read More

4 Ways Your Assumptions about Major Donors Are Hurting Your Fundraising

You know that feeling when you’re talking to someone, and you realize they’ve already made up their mind about you? It happens in dating, in… Read More

It’s About Lots of Meaningful Interactions, Not Major Moves

The most important goals in managing prospects or donors in our portfolios are: Establishing a rapport with donors Maintaining contact Finding ways for them to… Read More

Why Major Donors Give – How to Tap into Their Motives and Inspire Transformational Gifts

So many nonprofits seeking major gifts keep doing what they’ve been told by the so-called experts, consultants, and traditionalists. Ask, ask, ask. Keep your metrics… Read More

How to generate referrals for major gifts

A well-placed referral can be the bridge to new partnerships, financial support, and resources. It can elevate your nonprofit from merely surviving to thriving. But… Read More

The Two Most Important Words in Philanthropic Facilitation: “Because You”

The two most important words in philanthropic facilitation are, “Because you”. As in: “Because you have such a vested interest in the empowerment of girls… Read More

3 Ways Major Gift Fundraisers Can Talk About Legacy Giving Without Reminding Donors About Death

Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own… Read More

The Tragedy of Transactional Fundraising

Practitioners of transactional fundraising and the cultures who default to it will never know, see, foster, or benefit from the best in human nature and… Read More

The Secret to Raise Money More Cost-Effectively: Stop Fundraising

The longer I work with nonprofits, the more convinced I become that one of my core beliefs is true: If organizations ceased nearly all new-donor… Read More

Philanthropic Partnership Building Begins With Setting the Right Tone

Gone are the days – or so they should be: Of imagining in splendid isolation what donors should do for us then foisting our brain… Read More

10 Questions You Should Ask Your Wealthy Supporters to Motivate them to Give

One of the most effective strategies for major gifts fundraising is to help your donors advance their personal hero story. This isn’t just our claim…. Read More

How Fundraising Overcomplicated Philanthropic Facilitation

Philanthropic facilitation is as old as human history. It began when two or more people saw a common need or opportunity and resolved to work… Read More

What Gift Officers Should Write in Their LinkedIn ‘About’ Section

I think too many major gifts fundraisers – and people in most other industries as well – are not using their LinkedIn profiles to their… Read More

If Less Than 80% of Your Volunteers are Giving, Something Is Wrong

We customize our approaches for each client, whether it is for consulting or training, by looking at their longitudinal data to identify predictive patterns. Using… Read More

How Many Major Donors Are You Overlooking Right Under Your Nose?

The usual methods for identifying and qualifying major donors are costing your organization huge amounts of money if you are relying too much on them…. Read More

Most Senior Fundraisers Don’t Need Training; They Need Treatment

You’re always outnumbered. No matter how much fundraising experience and philanthropic wisdom you acquire, you’re always surrounded by completely inexperienced people who assume they know… Read More

Building Major Gifts Caseloads – Why Traditional Methods Fail to Accurately Qualify Donors

It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? Many… Read More

What’s Your Reason for Requesting The First Meeting With a Prospective Donor?

What’s your reason for requesting the first meeting with a prospective donor? The ones I hear most often, including the ones used on me, include:… Read More

4 Primal Motives for Major Gifts – the REAL Reasons People Make Transformational Gifts

Understanding the motives for why donors make major gifts is a big part of successful fundraising. This is how we can relate to a donor… Read More

Planting Seeds: The Step Before Cultivation

Funny how we use the word “cultivation” so often but rarely address the preceding step, “planting.” Philanthropic potential is like fertile ground. Figuring out which… Read More

Secrets for Turning Small Donors into Major Donors

You know they’re in there, somewhere in your donor database. You just need to find them – those small donors who could turn into major… Read More

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