Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Why you need to think of yourself as a facilitator

Supporters give to satisfy a need. Supporters give because they trust your organization to satisfy that need. Supporters give because they see you, your colleagues,… Read More


Could December be the month when you will LOSE the most donors?

I’m worried about fundraisers who get too excited about Giving Tuesday. Yesterday I received Giving Tuesday emails from a bunch of charities and I was… Read More


Why less is always more and how to get more from less

Less is always more. Subtraction always adds value. Ever wonder if your nonprofit is trying to do too many things and trying to be too many things… Read More


The Rule of 7 vs. 3-to-1 fundraising

Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold,… Read More


Air support

Military forces have been used for humanitarian purposes for decades all over the world. These days, in the aftermath of a disaster, we fully expect… Read More


Why a single tambourine is annoying and what you can do about it

Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence. But when it’s… Read More


Why you should simply make your planned giving messages simple.

Recently a client asked me to review and critique a fundraising letter.  It was written by one of her committee members.  Can you say, “awkward… Read More


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