Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Imagine: One extra call each day.

I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing… Read More


Go ahead… Cold call!

Recently someone told me at a networking function that cold-calling was “old-school” and didn’t work. Of course this person admitted he never made a cold… Read More


How to leave a voicemail while cold-calling or making follow-up calls.

As most of you know, I still believe in cold-calling. That’s because it still works! Sure I’ve had people tell me it’s old-school. But I don’t… Read More


Why "hope" is not a strategy.

People have been throwing the word “hope” around a lot lately.  Two years ago President Obama’s entire campaign focused on that very word.  And although… Read More


PAIN! Why you can't sell anything to anyone unless they have pain.

Anyone remember David Sandler?  Not Zig Ziglar, not Tony Robbins, and definitely not Tom Hopkins.  I’m not talking about those famous sales trainers.  I’m talking… Read More


The joy of cold calling- 2 reasons to LOVE doing it! Plus some wisdom from Rocky Balboa

Here are two reasons you should absolutely love cold-calling.  One is mine.  The other is a reason I recently heard from a salesman I interviewed… Read More


Why we'd rather see you call an inactive customer before engaging in SEO marketing.

In my last post I told you why I hated SEO and SEO firms.  But I also mentioned that we (at MarketSmart) recommend you have… Read More


3 easy recommendations for improving your batting average with cold (or warm) calls.

Don’t “wing-it!” That’s what most sales people do.  They wing-it.  They know they need to make some sales calls to follow-up on leads.  So they… Read More


Three things you should never do when making a cold call.

Reading time for this entry: Under 3 minutes. 1- Never start off by saying, “Hi.  My name is (insert name the prospect could care less… Read More


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