Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Imagine: One extra call each day.

I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing… Read More


Why Bother Finding Hidden Planned Gifts?

Recently someone told me that their organization’s leadership placed a very high value on finding hidden planned gifts.  All of their marketing encouraged planned giving… Read More


Why an emphasis only on counting planned gift disclosures is misguided.

In planned giving marketing we are told to spend a lot of time trying to get people to disclose the fact that they included the… Read More


Why we love planned giving

So you probably won’t see much of the fruits of your labor.  And, years from now, someone else will probably get the credit for your… Read More


How the tortoise beats the hare in planned giving marketing every time.

I’ve been thinking about all the different philosophies that people have when it comes to planned giving marketing.  There are so many out there that… Read More


Start with the end in mind.

Begin by deciding where you want to be.  Goals and strategies come before tactics every time. If you don’t know where you’re going… you’ll end… Read More


The rope theory of life.

Everyone gets a rope. Some are shorter than others.  Some are thicker than others.  Some have notches.  And others are a little bit slippery. Each… Read More


A refresher on setting goals.

It’s 2011.  Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More


The joy of cold calling- 2 reasons to LOVE doing it! Plus some wisdom from Rocky Balboa

Here are two reasons you should absolutely love cold-calling.  One is mine.  The other is a reason I recently heard from a salesman I interviewed… Read More


What's your objective?

In an attempt to generate leads and grow her business, I had one client recently say, “I’m thinking of placing some ads in the local… Read More


Success vs. Achievement (smart philosophy from MarketSmart)

People are mixed up about two very important words- success and achievement. A Thesaurus will tell you that success is achievement and achievement is success…. Read More


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