I love Marketing Sherpa. They have great charts and free information.
Of course, they’re trying to sell you their three-hundred dollar benchmark reports. But I don’t care. Their free information is fantastic. And I’ve actually bought two of their reports. So I guess their strategy works.
And recently, they released a free chart that shows what marketers think about the effectiveness of PPC marketing. The results are in! And PPC is a clear winner.
Over 87% of marketers feel that PPC is either somewhat effective or very effective increasing lead generation. And 94% feel the strategy is either somewhat effective or very effective for increasing website traffic.
Good stuff!
https://www.marketingsherpa.com/article.php?ident=31708
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work…
If something about fundraising makes you uncomfortable, it isn't because there's something wrong with you…