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Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Why you should simply make your planned giving messages simple.

Recently a client asked me to review and critique a fundraising letter.  It was written by one of her committee members.  Can you say, “awkward… Read More


49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

If you need help trying to decide what to put on your planned giving website, here’s our in-house content guide and checklist. We use this… Read More


Are planned giving prospects on the Internet?

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some… Read More


9 reasons to QUIT SOCIAL MEDIA from Erik Graf

In his recent post on The Social Graf, Erik Sass punches social media in the face a bit.  There are some interesting thoughts here although… Read More


What's wrong with the words on planned giving websites?

Now that I have your attention, I’m actually going to tell you that the problem with planned giving websites doesn’t begin with the words.  It… Read More


Using Facebook to market your business? Some basics to help you see if it's right for you.

Set up a business page In addition to your personal profile, you may want to set up a Facebook page for your business. Funny thing… Read More


Some neat stats on social media and how it's used by consumers

The great thing about social media is that it’s free. Well… almost free.  Actually it requires a tremendous time commitment in order to create and… Read More


Why you should add video to your website.

Moving pictures and words are unbelievably powerful when combined together. That’s why television was the most powerful medium for so long. Videos are easy to… Read More


7 new rules for marketing (including planned giving marketing).

Let’s face it. Marketing has changed. The old rules don’t work today and the Internet has proven to be a powerful marketing tool. Although many… Read More


Is your website your most effective marketing tool?

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More


Seven things to consider adding to your website to help generate leads

Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More


The White Pages telephone books are dead.

Well…  almost dead.  Let’s say they are dying.  And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More


Direct mail drives online interactions?

According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More


So how effective is inbound internet lead generation?… Really!

I love Marketing Sherpa.  They have great charts and free information. Of course, they’re trying to sell you their three-hundred dollar benchmark reports.  But I… Read More


How pay-per-click marketing is perceived at budget time.

Pretty darn well. According to Marketing Sherpa (http://www.marketingsherpa.com/1news/chartofweek-09-21-10-lp.htm) “the majority of organizations say PPC is an effective tool for producing ROI, with 77% of organizations… Read More


How the new rules of marketing apply to planned giving. (A SmartGiftmaker® blog post)

If your organization desperately needs to generate more planned gifts, bequests, charitable gift annuities, etc… it’s time for you to embrace the new rules of… Read More


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