Everyone gets a rope. Some are shorter than others. Some are thicker than others. Some have notches. And others are…
"Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree." -…
So somebody was interested in learning more about how to update their will. You know because they sent in a…
Warning: This could sound like a political post. I'm not sure if I'm on the right or the left politically. …
Think about this. Planned giving marketing begins with a good list, right? I've seen it time and time again. When…
Yeah. I know I said we didn't have a Facebook page because it didn't fit with our strategy. But guess…
Now that I have your attention, I'm actually going to tell you that the problem with planned giving websites doesn't…
If you don't know Seth Godin, you should. Here's a post that is much better than mine about being disliked.…
If you create something new. If you innovate. If you are different. Get ready to be disliked. You and your…
Why not create some postcards in bulk to save money and keep your marketing schedule consistent and on-track all year…
My new friend, Terri Preskar found this interesting tidbit and passed it on to me so I thought I'd share…
Although direct mail requires printing and postage, I have to say that... if it's done right... it’s still one of…
And that's a good thing because the more you give, the more dopamine gets released into your system. Dopamine is…
I hear that question a lot in lead generation marketing, planned giving marketing, sponsorship marketing and just about any other…
What do you think about Kony 2012? I think it's very slick. But just imagine a video like this used…
The opportunities for building awareness for your planned giving program are all around you. Put these words everywhere you possibly…
On a listserve recently there was a discussion about what you can expect from email marketing in planned giving marketing. …
When you boil it all down, there are really just 4 types of givers you need to understand for your…
Why wouldn't you create a great email signature? Don’t forget about your email signature (the space at the end of…
Add relevance and a personalized URL Yes, I'm talking about personalization. Direct mail works best when it is relevant. So…
Slideshare.net is less well known than Facebook or Twitter but it’s a neat free tool for promoting your PowerPoint presentations…
Set up a business page In addition to your personal profile, you may want to set up a Facebook page…
Get on Facebook Facebook.com is fast becoming the global water cooler around which the world gathers to discuss anything and…
Research your prospects You can learn a great deal about a person on LinkedIn. For example, wouldn’t it be great…