The least expensive ways to build awareness for your planned giving program

The opportunities for building awareness for your planned giving program are all around you.  Put these words everywhere you possibly can:

Please consider leaving {your organization} in your will and estate plans.

• on emails;
• business cards;
• letterhead;
• mailers;
• reply forms;
• booklets;
• magazines;
• articles;
• photos;
• banners;
• invitations;
• research reports;
• website pages, etc.

The list goes on and on.

Research shows that about 35% of Americans will consider a bequest as a gift.  But they need to be made aware that your organization accepts them.  Building awareness is one of the first steps for a successful planned giving marketing strategy.  Don’t forget to use the free marketing channels you have available to you.

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