If you don’t know Seth Godin, you should.
Here’s a post that is much better than mine about being disliked.
When it comes to marketing, branding, cultivation, logos, design, copy and anything else… for some reason everyone has an opinion. But not all opinions are worthy.
I have found this to be true in private and nonprofit organizations. For some reason everyone thinks they can do marketing.
For those of us who truly understand what marketing is and how it should be done, we’ll have to forge ahead and brush aside the opinions that don’t matter. Let us all hope that senior decision-makers do the same.
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