Generate leads- If you’ve got something really worthwhile to offer – such as a great free report – you could…
For business, LinkedIn has quickly become everyone’s online resume. But it’s much more than that. If you use it, you’ll…
Blogs are free. When tied to your website they offer a more engaging glimpse into your business, philosophies and expertise.…
The great thing about social media is that it’s free. Well... almost free. Actually it requires a tremendous time commitment…
Since SEO requires so much work in order to get high rankings with search engines, you may want to find…
Try this. Google "planned giving". Then go to 3 organization's websites and try to find the bequest language a donor…
There's a lot to discuss when it comes to newsletters for planned giving marketing. A personalized, relevant planned giving newsletter…
Pulling the best list for planned giving marketing is not easy. Planned giving targets are not the same as major…
Moving pictures and words are unbelievably powerful when combined together. That’s why television was the most powerful medium for so…
Let’s face it. Marketing has changed. The old rules don’t work today and the Internet has proven to be a…
Customers say good-bye for 5 main reasons: 1. Intentionally pushed away – If they are unprofitable to serve, then they…
Let’s look at the five-step process individuals take before they reach a decision to leave a gift . 1- Attention…
Your website should be your most effective marketing tool for lead generation and education. The days of "online brochures" are…
A great deal of confusion surrounds whom you should approach for planned gifts. So let’s begin by defining the types…
Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come…
An article by Fast Company (https://www.fastcompany.com/blog/kit-eaton/technomix/attention-marketers-80-twitterers-are-narcissists) recently summed up an interesting study about Twitter users. They found that there are…
A friend of mine went to a really large public university. He heard about our SmartGiftmaker and told me I…
The National Committee on Planned Giving* found: that most donors first make a will at age 44 the average age…
Your website should be your most effective marketing tool for lead generation and education. The days of "online brochures" are…
For planned giving marketing, determining who to target is always a tricky task. There's lots of literature out there on…
Is the person who answers your phones also your least trained employee? If so, why? Do they answer the phones…
Recently someone told me at a networking function that cold-calling was "old-school" and didn't work. Of course this person admitted…
There are hundreds of networking opportunities in every major city in America – from chambers of commerce to simple clubs…
Okay I know business cards have been around for at least a hundred years. But let's not forget that they…