Well you’ve heard about inserts – what about onserts?
These work because your best business and best referrals will come from your past customers. Check out this example from NPC Solutions.
Onserts are offers originally used on newspapers. I think they should be placed directly ON your invoices. If you send out lots of invoices by direct mail or email, why not throw an offer on there?
Everyone MUST read their invoices right? So what better time to up-sell, re-sell or cross-sell your best, most targeted list of your past customers? This is also a great place to offer a customer service survey or an opportunity for your clients to refer business and reap referral rewards.
Fundraising's worst oversimplification is: “People give because they’re asked.” That’s like saying those who agree…
If you’ve read our other posts about LinkedIn, you understand that the point of your…
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…