Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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What is 3-to-1 Major Gift Fundraising?

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with… Read More


Stop complaining because your success is up to you

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think… Read More


6 big recommendations from Abila's donor loyalty study about content

“Content is money!” That’s what Abila says. Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy:… Read More


2 marketing Jedi Masters tell us why fundraising IS marketing/selling

Fundraising IS marketing and selling Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of… Read More


Have you connected with me on LinkedIn yet?

I hope you will. I’m what you call an open networker. I love meeting new people on LinkedIn and I frequently help anyone I can… Read More


The Rule of 7 vs. 3-to-1 fundraising

Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold,… Read More


Add some "ONSERTS" to your outgoing email or mail.

Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More


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