You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and…
Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You…
I know... I am always telling my clients to stop bragging about themselves. It's about the donors. They make you…
I think tips are really donations. A while back I wrote about tipping and what fundraisers can learn from waiters here and…
There's an acronym — K.I.S.S. — that seems like it might have been developed just for marketers: K - Keep…
Related Posts >> 5 Ways You Can Ensure That Your Supporters Never Feel "Donor Remorse" >> Words That Work: Phrases…
Yes! I said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it's counter-intuitive, but I actually…
I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because…
If you're like me, you like to noodle data and scratch your head a lot. I've done so much head-scratching…
Here's a sort of "Greatest Hits" list. Each post containing outstanding tips that will help you develop a solid planned…
15 Do’s Be straightforward. Identify the reason(s) for your call. Ask great open-ended questions that encourage dialogue and show that you…
Being a fundraiser is a darn tough job! In January of 2013 the Chronicle of Philanthropy reported that "One in…
In most cases I don't recommend doing so. Instead, I think you should piggyback on your organization's existing social media.…
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of…
1. Generate leads using social norms, family reminders and non-death-related packages Social norms = "Many of our supporters have done…
If you are spending your donors' hard-earned cash on marketing (fundraising), you must watch this short video from one of…
Polyamorous relationships are non-exclusive. Therefore, your supporters will cheat on you. They will cozy up to other organizations (your competitors). They…
1. Disclosers - For these folks (breaking into two basic categories) you need to remember that, unless their gift is irrevocable, they…
Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Here's one…
I love this cartoon by Gary Larson (Far Side). If you think you're getting your message through to your supporters... think…
Sometimes our new clients get all jazzed about having a calculator on their planned giving website. I guess they feel…
Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to…
I know, I know… Dan Pallota thinks charities need a defense council to inform the public that administrative costs are…
In Abila's new donor engagement report, the first question they asked donors was, "What matters most to you?" Problem is...…