I’ve done so much head-scratching that my hair is almost gone!
Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising. It’s really useful to have all of this information in one place (although you have to fill out forms to download them).
ONE WARNING: Don’t spend so much time noodling this stuff that you forget to engage with your supporters. Sometimes this stuff can lead to “analysis paralysis.” Be careful!
26 Really Interesting Planned Giving Marketing Charts, Stats, and Graphs
Report: A Decade Of Million-Dollar Bequests
Report: 77 Bare-Knuckle Marketing Strategies
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