2. Leads – They will raise their hands in response to your marketing to show interest but most will not want to be bothered with a phone call or a visit. You need to send these people cultivation marketing:
Both the automated drip emails and the campaign-oriented outbound campaigns should emphasize the Fantastic Four.
3. Never disclosers – Many of your best prospects will never disclose their gift intentions. They may engage a lot with your marketing (and that should be tracked carefully). But they’ll keep their gift intentions private. If you track them properly, you’ll be able to send them the right marketing messages over time to encourage:
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