Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least).…
A lot of people have asked me, "Can you really achieve planned gift marketing success online?" They didn't believe…
In the nonprofit world, it's widely recognized that retaining donors can be quite challenging. If it wasn't challenging... if it was easy, everyone would…
According to Fidelity Charitable, most donor-advised fund account holders included or will include a bequest in their estate plans. You…
Trust is crucial, necessary and vital. I think all of us would agree that one of the most basic reasons…
For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible…
Can’t we be “real” with our donors, advocates, volunteers and other supporters? As of the writing of this article, fourteen…
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let's review some neat stats…
Today I would like to discuss how NOT to design the perfect fundraising campaign. According to The Telegraph newspaper in the…
Less is always more. Subtraction always adds value. Ever wonder if your nonprofit is trying to do too many things and trying…
This drives me crazy. I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their…
Fitness/health clubs - 72.4% Software as a service (SaaS) - 46% annual churn leaving 56% of customers retained is considered…
Jerold Panas' classic fundraising book Mega Gifts published in 1984 includes a story about a zoo's board member named Mary…
Many of us don't feel comfortable asking. This is because many of us have never had anyone teach us that we…
Military forces have been used for humanitarian purposes for decades all over the world. These days, in the aftermath of…
Bang-jangle! Bang-jangle! Bang-jangle! That's the sound of a lone tambourine. Sounds good if it's accompanied with music and it follows a…
Too many people give selling a bad rap. Selling is NOT about pushing people around and convincing them to do something…
There's a lot of talk about donor retention these days. Don't get me wrong. Retention is important, very important! But…
Fundraising focuses on an organization's process for raising money by requesting donations. Facilitation focuses on helping others achieve their goals…
If you're working on a direct marketing effort for major and/or planned gifts, there are just two things you need…
I'm proud to be a disruptor. I've been this way all my life. I can't help it. Therefore, I simply won't…
Something is happening all over the world. Entire systems are being reinvented. Uber is reinventing passenger transportation. Netflix is reinventing television…
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011…
I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My…