Here’s how fundraising retention rates compare to other industries

Fitness/health clubs – 72.4%
 
Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD!
 
Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%
 
Trade or organizational membership organizations – 85% (also reported in 2012)
 
Toastmasters (world leader in communication and leadership development – 332,000 members) – 56.7% (reported here)
 
Costco (in North America) – 91% (reported here)
 
MarketSmart (software and services firm supporting nonprofit charities)- 96% (reported by me, Greg Warner)
 

…………………………………………………………..

Nonprofit charities – First (new donor) gifts according to the Fundraising Effectiveness Project

• Under $100 donors  –  17% retained
• $100 – $249 donors  –  33% retained
• $250 – $999 donors  –  64% retained
• $1,000 – $4,999 donors  –  57% retained
• $5,000 +  –  53% retained

• All new donors  –  32% retained

Reccomendations

>> Kiss 8 Of 10 Good-Bye
>> Do You Recognize the 4 Early Warning Signs of Donor Withdrawal?
 

DON’T BE SELFISH..SHARE THIS BLOG POST WITH YOUR PEERS!