results

Here’s how fundraising retention rates compare to other industries

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Fitness/health clubs72.4%
 
Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD!
 
Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%
 
Trade or organizational membership organizations85% (also reported in 2012)
 
Toastmasters (world leader in communication and leadership development – 332,000 members) – 56.7% (reported here)
 
Costco (in North America)91% (reported here)
 
MarketSmart (software and services firm supporting nonprofit charities)- 96% (reported by me, Greg Warner)
 

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Nonprofit charities – First (new donor) gifts according to the Fundraising Effectiveness Project

  • Under $100 donors  –  17% retained
  • $100 – $249 donors  –  33% retained
  • $250 – $999 donors  –  64% retained
  • $1,000 – $4,999 donors  –  57% retained
  • $5,000 +  –  53% retained

 

  • All new donors  –  32% retained

 

FREE WEBINAR: CRACKING THE CODE FOR DONOR RETENTION


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Reccomendations

>> Kiss 8 Of 10 Good-Bye
>> Do You Recognize the 4 Early Warning Signs of Donor Withdrawal?
 

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