Login
This drives me crazy. I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open… Read More
Fitness/health clubs – 72.4% Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD! Individual membership organizations… Read More
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold,… Read More
Many of us don’t feel comfortable asking. This is because many of us have never had anyone teach us that we don’t always need to blurt out… Read More
Military forces have been used for humanitarian purposes for decades all over the world. These days, in the aftermath of a disaster, we fully expect… Read More
Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence. But when it’s… Read More
Too many people give selling a bad rap. Selling is NOT about pushing people around and convincing them to do something they don’t want to do…. Read More
There’s a lot of talk about donor retention these days. Don’t get me wrong. Retention is important, very important! But it’s really only one side… Read More
Fundraising focuses on an organization’s process for raising money by requesting donations. Facilitation focuses on helping others achieve their goals through philanthropy. Fundraising is… Read More
If you’re working on a direct marketing effort for major and/or planned gifts, there are just two things you need to know: 1. What’s really… Read More
I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature…. Read More
Something is happening all over the world. Entire systems are being reinvented. Uber is reinventing passenger transportation. Netflix is reinventing television shows and movie rentals. Dare… Read More
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of… Read More
I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My… Read More
It can’t only be about death and taxes. Stop offering your supporters calculators they can’t understand. Stop offering them a so-called opportunity to be in… Read More
You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more. … Read More
Did you know that there’s a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy?… Read More
Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You can see the first one… Read More
I know… I am always telling my clients to stop bragging about themselves. It’s about the donors. They make you great. They give you the… Read More
I think tips are really donations. A while back I wrote about tipping and what fundraisers can learn from waiters here and here. I also wrote about… Read More
There’s an acronym — K.I.S.S. — that seems like it might have been developed just for marketers: K – Keep I – It S –… Read More
Related Posts >> 5 Ways You Can Ensure That Your Supporters Never Feel “Donor Remorse” >> Words That Work: Phrases that Encourage Planned Giving Recommendations… Read More
Yes! I said you should run an OPT-OUT campaign. Not an opt-in campaign. I realize it’s counter-intuitive, but I actually get just a little bit… Read More
I love to sit down and read about marketing and fundraising. I often find myself ordering books from Amazon because I like the titles and… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
