Great volunteer opportunities and experiences are essential for your nonprofit (as discussed before). Here's what the data shows your high net…
Donor Advised Funds... There are plenty of people who don't like 'em. They say that they are holding pens for…
Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for…
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and…
Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of…
Thanks to scientific research, we now know conclusively that giving to others makes us feel good about ourselves, which in…
After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to…
A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated…
Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled…
1. Make sure the intern cares about your mission 2. Have the intern view videos, read reports and talk to…
A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In…
The word bequest sucks when it comes to generating planned gift revenue. Stop using it. Here's why: No one uses…
Recently one of our beloved clients critiqued something we thought she should do by saying, "Well if I saw that envelope…
Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or…
Planned gifts are often the largest gifts a donor ever makes to a nonprofit, and they are certainly counted among…
A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes…
Today I'm very proud to provide a guest post written by one of MarketSmart's brilliant, yet curious, Account Managers—Lizzie Weiland. She's…
Recently someone told me that their current planned giving marketing efforts were not working. "How do you know?" I asked.…
I attended a local monthly planned giving event a while back and learned a lot about how not to market…
Here are 3 amazing quotes from major donors worth reading: "I walk over to my desk, take out my pen,…
I'm getting really tired of hearing people complain about donor advised funds. For instance, it was reported by the Chronicle…
Andrew Olsen knows a thing or two about direct marketing. On his blog, he debunks 3 major donor myths that…
The goal for legacy gift fundraising is to raise money right? In sports they say it doesn't matter how many…
Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about…