Andrew Olsen knows a thing or two about direct marketing. On his blog, he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true.
Myth #1: Major donors don’t give through the mail or online
Myth #2: Your best donors will freak out if you contact them multiple times within a few months
Myth #3: Social service organizations (especially those that feed/shelter the homeless) don’t have real major donor supporters
>> How to Generate More Planned Gifts with Less Money and Reduced Resources
>> The 5 Steps of Donor Engagement
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