Smartideas

Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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The 6 most read parts of any major gift letter

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven… Read More


6 major donor expectations you simply cannot ignore

1. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. 2. Permission. Major donors expect to maintain… Read More


3 major donor myths broken by Andrew Olsen

Andrew Olsen knows a thing or two about direct marketing. On his blog, he debunks 3 major donor myths that pertain to marketing. You can… Read More


9 simple pointers for writing better emails and letters to your donors

I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability… Read More


3 real world examples of the Pareto Principle

If you know me and this blog, you know that I talk about the Pareto Principle a lot. That’s the concept developed by Vilfredo Pareto… Read More


Groupthink sucks (here’s how to avoid it)

Remember Candid Camera? In this old episode, they set out to prove how easy it is to get someone to conform.   Unfortunately, today too many… Read More


A harsh reality most fundraisers don't want to face

What donors value is often their time without you and not their time with you. Ouch! Yep! That’s right. I said it. And I know… Read More


Two Smart Ways to Acquire New Major Donors

Recently I was asked to attend a nonprofit’s Board of Directors meeting.  My client wanted me to present some data about the results we’ve been… Read More


Proof That Older Donors Respond to Planned Gift Marketing Efforts Online (Using Engagement Fundraising Tactics)

We examined 55,353 donor responses to our clients’ online planned giving engagement offers and here are the results of the self-reported ages of those donors/respondents…. Read More


The top 3 kinds of emails your donors want to receive from you

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on… Read More


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