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Huh? Sales managers? But we don't sell anything! Actually, you do! You're selling value. Any exchange of money occurs because…
Too many nonprofits fail to inspire people to give because they don't understand value. An exchange of money from supporters to…
Getting a donor to see you might actually be the hardest part of your job. In fact, some fundraisers feel…
1. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. 2. Permission.…
If you don't know where you are going, you will never get there. Here's how to start with the end…
I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, "Why…
1. Large amounts of money are at stake. This might be the largest amount of money your organization will ever…
Are you confused by that headline? Here's what I mean: I think it would be interesting for us to test…
You don't necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don't necessarily need…
Most money is not cash. According to the Wall Street Journal, people put their wealth in lots of places, but not…
76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some…
Charlatans? Have you ever wondered if the speaker at the conference scolding you for not "asking" enough has ever asked…
1- Permission Donors have immense power these days. They can ignore your communications! The best way to ensure that they…
Did you know you can make furniture without screws, nails or fasteners? Great artisans make furniture using glue, miters, and specialized…
Recently I was asked the following: "The whole idea of the 'ask' is very uncomfortable to me. How can I…
Recently I was told, "Greg, you are one strong cup of coffee." I like that. Here's why I am the…
The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are…
RemembranceHonor Memorialize Pay tribute Fairness Right wrongs Give back HormonesOxytocin "the love hormone" Cortisol for focus Brain Neurons transmitting…
Last week I wrote a post that ruffled some feathers. I do that from time to time. It's probably because…
Recently one of my staff reminded me of this article written by Zach Shefska (one of our staff at MarketSmart).…
The flow chart below makes me very uncomfortable. Here's why: Science and experience have led me to realize that a donor's objective…
Consider this. "Consider" is a very powerful word for fundraising. "Would you consider a gift in the amount of $25,000…