You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity.
You don’t necessarily need more low-dollar donors. You need to spend more money and time on getting to know those with capacity.
You don’t necessarily need more low-dollar donors. You need to put forth more effort toward providing highly relevant, personalized engagement experiences for those with capacity.
You don’t necessarily need more low-dollar donors. You need to find ways to help those with capacity find meaning in their lives and feel good.
You don’t necessarily need more low-dollar donors. You need to show your high capacity donors what you did with their money.
You don’t necessarily need more low-dollar donors. You need to ask your high capacity donors to introduce you to their like-minded, high capacity friends and family members.
Don’t get me wrong here. Many low-dollar donors will become high-dollar supporters or they will leave legacy gifts.
But I wonder, are you spending your time and money invested in:
>> 8 Core Components of Engagement Fundraising and Why You Desperately Need Them
>> eBook: How to Generate More Planned Gifts with Less Money and Reduced Resources
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