The most powerful motivators of major gifts and legacy gifts.

 

RemembranceHonor

Memorialize

Pay tribute

Fairness

Right wrongs

Give back

HormonesOxytocin “the love hormone”

Cortisol for focus

Brain

Neurons transmitting information

Mirror neurons support empathy

ReligionFind meaning

Satisfy dictates

Allay guilt

Social

Synthetic family

Community

Notoriety

 

All of this simply supports our desire to feel good (which is really the core motivator for all giving).

 


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Greg Warner

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