We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
An ms_pid (MarketSmart Personalized Identification), is the unique ID assigned to each of supporter record in your Dashboard. It’s what we use to create personalized URLs when we send emails on your behalf and how we pre-fill donor data in forms. The ms_pid data point being passed through your campaign data is part of our Open API update.You will need to include ms_pid as a new field in your CRM in order to match supporter data to your CRM.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!