Inside the Mind Whitepaper

Download our eBook highlighting Russell James, J.D., Ph.D., CFP® research on brain neuroimaging and its impact on planned giving marketing.

What you will learn:

Why traditional fundraising methods don’t work for planned gifts
Which emotions and areas of the brain are triggered by planned gift solicitations
How to use these emotions to market planned gifts
How to overcome common objections to planned gift solicitations
How to leverage Dr. James’ latest research to find more hidden gifts NOW

About the author:

Dr. Russell James has revolutionized the way nonprofits approach marketing planned gifts. Using the latest scientific technology, Dr. James researches brain activity in fundraising prospects – specifically the prospects’ brain activity when they are solicited for traditional gifts vs. planned gifts. Download to learn why traditional fundraising approaches backfire when marketing planned gifts, and how you can use this information to find more planned gifts today.

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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?

Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?

Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?

Then this book is for you.

Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.

BUY NOW

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