Some nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them.
There’s lots of evidence supporting my claim. For instance:
I think the organizations maintaining these weak societies created them primarily for two reasons:
Some do it right.
They recognize that a legacy society can be a powerful marketing tool for:
How do they do it?
>>The easiest way to grow your Legacy Society (5 super-simple steps)
>>NEWS FLASH: Most of your supporters don’t really want to be in your legacy society
Fundraising's worst oversimplification is: “People give because they’re asked.” That’s like saying those who agree…
If you’ve read our other posts about LinkedIn, you understand that the point of your…
When we conduct our Vital Signs Assessment, looking for indicators of fundraising success or struggle…
For the most part, everyone agrees that metrics are good. Accountability is good – even…
"Where do we find donors?" I'm asked that question quite a bit. To begin, let's…
FUNDRAISE SMARTER, NOT HARDER: How to Leverage Automation for Optimal Results May 8, 2024, at…