16 Content Ideas Your Major and Planned Gift Donors Will Love

1. Infographics
2. Short, “self-contained” emails (with no hyperlinks) that include very brief updates
3. Short letters or online articles (2-3 paragraphs)
4. Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes (Subscribe to our YouTube channel)
5. Brief emails with links to other articles (i.e. – “I thought you might like this…”)
6. An annual report delivered via mail or email
7. Highly relevant and targeted long-form articles (more than a page)
8. Highly relevant and targeted longer YouTube videos (more than 10 minutes)
9. Podcasts
10. Quizzes
11. Simple games
12. Calculators (Have you used our bequest calculator?)
13. Maps (e.g.- “Here’s a map detailing all the areas where illegal dumping has occurred…”)
14. Ways to advocate or contact a political figure
15. Sharing tools and widgets
16. A blog post sharing a story about the impact your cause is having on someone’s life

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