Helping you qualify, cultivate and prioritize major donors and legacy supporters so you can have fun closing more gifts more efficiently.

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Are you ready for the 24/7 donor?

Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer”. According to their website, “A customer’s path… Read More

Is your job really to raise money?

Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than… Read More

How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners… Read More

Count legacy gift dollars, not promises

The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether… Read More

Why you should ignore Pokemon Go

Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO… Read More

Do you have a 'commendation mindset'?

Mark Twain once said, “I can live for two months on a good compliment.” I recently saw that quote and it got me thinking that… Read More

16 Content Ideas Your Major and Planned Gift Donors Will Love

Infographics Short, “self-contained” emails (with no hyperlinks) that include very brief updates Short letters or online articles (2-3 paragraphs) Highly relevant and targeted medium length… Read More

9 reasons why it’s time to uncover philanthropic mindsets

I think organizations should do whatever it takes to uncover philanthropic mindsets because: 1. Philanthropists have an unparalleled passion for an organization’s mission.   2. Philanthropists want… Read More

Have you connected with me on LinkedIn yet?

I hope you will. I’m what you call an open networker. I love meeting new people on LinkedIn and I frequently help anyone I can… Read More

Do you really have to ask for a gift?

At MarketSmart, we don’t close sales and we don’t close deals.  Rather, the deals close themselves because our clients sell themselves after we engage them properly. Furthermore,… Read More

How to End Your Obsession With Direct Mail (and Why)

Love! Ahh…. love. Is there anything better than love? Love is great. But when it goes too far and becomes an obsession, there’s a problem…. Read More

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